SHOP BNE CITY ACTIVATION

CLIENT: WINTERGARDEN |
QUEEN STREET MALL (REPRESENTED BY STYLE MAGAZINES)

FASHION ILLUSTRATION • LIVE ILLUSTRATION

In October of 2022, Emily illustrated live as part of Wintergarden’s annual ‘Shop BNE City’ campaign. A live illustration set-up was part of the many activations dotted around Queen Street Mall. Prompted by customer requests, Emily drew fashion figures as on lookers engaged in the creation process. This interaction was fluid and Emily engaged with the customers, tailoring the illustration to the individual. Out-fit-of-the day inspired drawings appeared as the most popular and customers walked away with campaign branded keepsakes.

Watch @brisbane city promotional reel here